PDF Ebook , by Robert Kyncl Maany Peyvan
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, by Robert Kyncl Maany Peyvan
PDF Ebook , by Robert Kyncl Maany Peyvan
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Product details
File Size: 773 KB
Print Length: 263 pages
Publisher: HarperBusiness (September 5, 2017)
Publication Date: September 5, 2017
Language: English
ASIN: B01LXNJAH9
Text-to-Speech:
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Amazon Best Sellers Rank:
#299,926 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Fascinating book!Streampunks is a well-written, highly informative yet irresistibly fun book that everyone should read. Articulated around a series of interviews of the streaming platform’s most prominent creators, the book takes you through a journey that delivers on three main promises:1) An eye-opening introduction to the diverse and inspiring scene of YouTube creatorsYou’d like to think that you are generally well informed when it comes to internet and social media? Well, think again. This book is a very informative introduction to the scene of the world most famous video creators on the platform, that - although you might have never heard of - are the true new “rock stars†of the young generation. Stay in touch with your time and learn about the fascinating stories that brought the likes of John Green or Casey Neisat into the light.2) An insider view into the fascinating story that made YouTubeAlong the way, you’ll learn about the creation of YouTube through the eyes of one of its most prominent leader. Get insider anecdotes about the challenges and questions raised along the way of creating one of the most life-changing services of the twentieth century.3) A starter guide to creating your own YouTube Channel and being successfulInterested in creating your own YouTube channel? Already on the platform but looking to take off? Each chapter is focused on a particular aspect of what it takes to be successful, through the example of a particular creator. From your relationship to your audience, the power of niches or how to fund your career, the book acts a crash course that everyone should find helpful, beginners to video veterans alike.Read it now!
This is a must read for media professionals. We try to fit "new" media into old frameworks. We see this happen all the time in business - copy/paste last year's op plan. The new platforms that are now here do not conform to the old models. Robert and Maany tell meaningful stories of how media can have an impact beyond what we have seen in the past media. Each chapter gives the reader a fresh insight into how media is being created and consumed differently now and how it can be leveraged for the future. I also applaud the authors for not being self-serving for YouTube (both work there) and being honest about its strengths and shortcomings. This is a rare book in its excellence and its ability to inspire us all about media. The last book I found this inspiring was Digital Impact by Vipin Mayar and Geoff Ramsey. Thank you Robert and Maany.
Incredible book detailing the immense power that video has on the world today and how the YouTube platform being open and free allows anyone to chart their own destiny. Kudos to Robert Kyncl for writing a great book.
Marketers, creators, agency execs, media professionals, and all who are interested in reading and telling great stories... READ THIS BOOK!Robert Kyncl and Maany Peyvan do a masterful job of outlining the rise and role of YouTube and streaming video in the evolving media landscape. This is a fun and informative book that highlights some of YouTube's biggest stars, and provides nice insight into the care they take in crafting content to delight their audiences. But most importantly, Kyncl and Peyvan provide a primer for all of us looking to create our own narratives and content. In Streampunks - YouTube and the Rebels Remaking Media, we have all the stories, inspiration and principles to create our own movement. For all you marketers and brand geeks out there, reading this book and the stories of all the creators in it will humble you, it will excite you, and it will help you carve out your own piece of the revolution happening 24/7, everyday!
super interesting book with professional perspective.
Great product, highly recommended.
From facilitating the emergence of social media celebrities to creating a new revenue stream for new artists, Robert Kyncl and Maany Peyvan provide this illuminating overview of how YouTube is challenging the media paradigm established in the decades prior to the platform's founding in 2005. The authors provide a broad yet nuanced look into how YouTube is providing a platform for artists, personalities, and companies to connect with and cultivate their audiences in a manner that was previously unavailable by the mass market focus of traditional media corporations and the implications such an open platform has on how media will be produced, distributed, and used in the future. Whether you work for a traditional media company and are grappling with the challenges and opportunities posed by YouTube, are interested in seeking an audience for your own project (music, video, social commentary, new product, and so on), or are looking to understand recent trends in technologies that provide a platform to connect and share, this compelling read by Mr. Kyncl and Mr. Peyvan will have something for you.
Loved this book!!
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